22 Jun
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The Rose Wheels into New Ways to Raise Funds: Turns Biggest and Longest Running Shrimp Boil Fundraiser into Drive-Thru in Midst of COVID-19

HOUSTON (June 22, 2020) — With COVID-19 still affecting the daily lives of many, The Rose has decided to make changes to its annual Shrimp Boil happening on Saturday, October 10. Due to the pandemic, the event will not be a traditional sit-down dinner held at the local convention center but rather an eclectic drive-thru at The Rose’s Southeast location, 12700 N. Featherwood, from 1pm to 6pm.

With a goal of raising $50,000 to benefit The Rose’s mission to ensure all women have access to early detection, diagnosis and treatment of breast cancer, this year’s event will be different and more needed than ever before. Organizers guarantee there will be no shortage of fun.

In addition to purchasing meals at the amazing low cost of $25, attendees will be able to purchase display signs celebrating survivors, and participate in an online auction. Other activities include a car decorating contest and an opportunity to purchase “ghost” tables and individual meals. Supporters can purchase additional tables and meals to help The Rose pay it forward by delivering meals to local frontline responder organizations as a thank you for their efforts to address the pandemic.

This staple community event and fundraiser has raised more than $1.6 million dollars since 1989. For 30 years, the Shrimp Boil has been the summer go-to event for generations of families such as the Domec’s. A special tribute to Bob Domec, along with Elaine and the entire Domec clan, will be the focus of this year’s event.

“Cancer doesn’t stop for a pandemic, and neither do we,” said Dorothy Gibbons, CEO and Co-Founder of The Rose. “The Shrimp Boil is more than a fundraising event, it’s a community tradition and a family affair. We are deeply honored that Elaine Domec has agreed to be our Honorary Chair. In recognizing Bob and the Domec family, we are saying thank you to all the many families who have embraced our mission and been long-time supporters. So many women are alive today, because people like the Domec’s cared.”

Gibbons added, “As we must maintain social distancing and deliberately limit our patient schedules to prioritize our patient’s health, we anticipate a revenue loss of over $3,000,000 by the end of June, and with the increase in newly uninsured due to unemployment, we know The Rose is needed more now than ever before. Every meal sold and every dollar raised is critical to our ability to continue to save lives from breast cancer.”

Supporters and hungry Houstonians can register online to purchase their meals. To make a donation, please visit www.TheRose.org. To schedule interviews, please contact Mageida Sopon at 832-310-5124 or mageida@medley-inc.com.

About The Rose
As a Breast Imaging Center of Excellence, The Rose is one of only 14 Breast Centers in the greater Houston area to receive this designation. Led by Fellowship trained physicians, The Rose’s advanced digital technology includes 3-D tomosynthesis mammography, diagnostic work-ups including biopsies and its nationally recognized Patient Navigation Program ensures access to treatment and a continuum of care for all women. Since 1986, The Rose has led strong advocacy efforts for quality breast healthcare, and been on the forefront of innovation in breast healthcare. As a major specialty care provider within the Healthcare Safety Net system, The Rose is considered to be a leading nonprofit in breast healthcare. Annually, The Rose serves 40,000 insured and uninsured women and men. With two Houston-based comprehensive Breast Diagnostic Centers and a Mobile Mammography Health Program, The Rose provides services to women throughout 41 counties in Southeast Texas.

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