22 Sep
  • By admin

The Rose Unveils 40 Ft. Mobile Health Coach in East Texas Offering Advanced Care to Women in Need

Lufkin, TX (Sept. 22, 2017) – Thousands of women across Texas delay or skip their breast cancer screening because of barriers such as distance and finances. Now they have an option plus the advantage of 3D Mammography Screening. The Rose introduces its new custom designed Mobile Mammography Health Coach to Texas in a five county, state-wide tour starting in Lufkin.

In partnership with the T.L.L. Temple Foundation, the East Texas ‘First Look’ and Launch will be held on Wednesday, Sept. 27 from 3 pm to 6 pm at the Museum of East Texas (503 N 2nd St, Lufkin, TX 75901).  The community is invited to the ribbon cutting, tours and refreshments.

The Mobile Mammography Health Coach is a 40 ft. self-contained, luxury unit offering state-of- the-art 3D mammography imaging plus it has a separate suite that is fully equipped as a medical examination room. Expected to serve 4,000 women annually, the Coach will travel from urban to rural areas across the state of Texas.  With telemedicine capability, diagnostic breast exams will also be offered in the near future.

“At The Rose, we know breast cancer is 98% curable when detected early and we believe all women should have access to 3D mammography. It is the most advanced tool in the detection of early stage breast cancer,” said Dorothy Gibbons, CEO and Co-Founder of The Rose. “Our Mobile Mammography Health Coach is a dynamic solution to the problem of access many women in Texas face, but it is even more powerful because it enables these same women to receive other health services.”

She explained: “While our services will be available to both insured and uninsured, our mission’s focus is on access to care for all. We hope to address the alarming statistic that 68% of uninsured women do not receive regular breast health screening which results in late stage cancer and a higher mortality rate.”

The Coach is ideal for businesses, school districts, civic centers, community clinics and physician offices and offers convenience and tangible benefits beyond on-site screening. Working with collaborating partners, other vital health screenings, from diabetes screenings, to well woman exams, to vaccinations to non-emergency primary care will also be provided.

Gibbons added that partners are required to provide services to all—insured and uninsured—and demonstrate they have the ability to provide a continuum of care.  “Our Patient Navigators ensure timely treatment for the uninsured woman who is diagnosed, giving her the same chance at survival as the insured.  We expect our partners to follow their patients as closely,” she said.

Multiple tours are planned for the Mobile Health Coach this Fall. It is totally booked for the month of October but interested parties should contact 281.464.5136 to inquire. For more information, or to donate or volunteer, please visit www.therose.org.

To schedule interviews, please contact Ashley Small at 281-827-3419 or ashley@medley-inc.com.


Since 1986, The Rose has provided high quality breast healthcare to all women, regardless of their ability to pay. Their mission is to save lives through quality breast health services, advocacy and access to care for all. As a Breast Imaging Center of Excellence, The Rose is one of only 14 Breast Centers in the greater Houston area to receive this designation. Led by Fellowship trained physicians, The Rose’s advanced digital technology includes 3D tomosynthesis mammography, diagnostic work-ups including biopsies and its nationally recognized Patient Navigation Program ensures access to treatment and a continuum of care for all women. As the leading nonprofit breast health organization in Texas, The Rose is a strong advocate for quality breast healthcare, a major part of the Healthcare Safety Net and serves 40,000 insured and uninsured women annually. Two Houston based comprehensive Diagnostic Centers and a fleet of Mobile Mammography Vans provide services to women throughout 40 counties in Southeast Texas.

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