20 Feb
  • By admin

The Rose Houston Recognized as a Breast Imaging Center of Excellence

Houston, TX,February 14, 2017– The Rose, the leading breast healthcare organization in Texas, was awarded the nationally recognized Breast Imaging Center of Excellence (BICOE) designation on February 14, 2017. The Rose carries the distinction of being the only freestanding non-hospital based facility to receive this award in Southeast Texas. Only 13 other facilities in Greater Houston have received this designation which is awarded by the American College of Radiology (ACR). To achieve the Center of Excellence designation means that the organization has met the highest standards of care in breast imaging.

“The Breast Imaging Center of Excellence is the gold standard and it gives our patients the additional assurance that our personnel are well qualified and our facility exceeds quality assurance and safety guidelines,” said Dorothy Gibbons, CEO and Co-Founder of The Rose.

To receive the Center of Excellence designation, organizations and centers must be fully accredited by the ACR in the following areas: Mammography, Stereotactic Breast Biopsy and Breast Ultrasound (including the Ultrasound-Guided Breast Biopsy module), as well as have access to an accredited MRI facility. Additionally, all physician and radiology technologists must meet the highest levels of certification in their areas of specialty.

“Application for this designation is voluntary and the process has required over a year to complete,” added Gibbons. “Every part of our operations and all of our 29 different pieces of equipment have been scrutinized against national standards. Our facility’s personnel qualifications, equipment requirements, quality assurance, and quality control procedures have gone through a rigorous review process and have met specific qualifications.”

The Rose takes pride in providing resources that break the barriers keeping women from making their healthcare a priority. Same day diagnosis, special programs for young women, and advanced digital technology are all services that reflect The Rose’s emphasis on quality and excellence.


The American College of Radiology is a national professional organization serving more than 36,000 diagnostic/interventional radiologists, radiation oncologists and nuclear medicine physicians. The mission of the ACR Foundation is to support charitable scientific and educational programs and services for the promotion and advancement of the field of radiology. In addition to serving organizations and medical professionals in the advancements of radiology, the ACR advocates on behalf of radiology professionals at the state level, as well as with Congress and other federal agencies.


The Rose is the leading nonprofit in Texas breast healthcare, providing access to women in 35 counties. Since its launch in 1986, The Rose has provided access to high quality breast health care to all women, regardless of their ability to pay. Services offered by The Rose are available to the uninsured through sponsorship programs. The Rose has Board Certified physicians, advanced quality digital technology and patient navigation, all onsite, to ensure a continuum of care. The Rose’s year-long 30th birthday campaign, The Rose 30 for 30, invites the community to help launch another 30 years of saving lives by giving a gift of $30 toward the next decades of care. The mission of The Rose is saving lives through quality breast health services, advocacy and access to care for all.

To schedule interviews, please contact Ashley Small at 281-827-3419 or ashley@medley-inc.com.

    Not Tags
About The admin